Trial lecture for the position as associate professor in Product Development

Joel Johansson will hold a trial lecture for the position of Associate Professor in Product Development. Title: "Design Automation - Practical Examples and Identified Challenges"

Abstract

Mass-customization is one of the most important production strategy for manufacturing companies to stay competitive today. Its primary objective is to maximize customer satisfaction by providing customer specific solutions with near mass-production efficiency. Companies that succeeded to reap the benefits of mass-customization decades could in many segments secure a competitive advantage and outpace their competitors. To achieve a high degree of product customization (or even personalization) an increasing number of companies automate their engineering processes so that the customization is based not merely on standardized pre-manufactured modules but also on technical solutions adapted to each specific order. This movement is commonly referred to as design automation and has its roots not only in mechanical engineering but also in computer science. The lecture gives you inspiring examples of how engineering design automation can be applied in practice and points out challenges currently faced by academia and industry.

Welcome to attend the lecture!