7 December 2019
07:30 - 09:00


Jönköping International Business School

Workshop - SMEs and Online Communities

Welcome to a workshop with Thomas Cyron (PhD Candidate) on how small and medium-sized companies (SMEs) can benefit from online communities.
"Does your business already benefit from online communities? There are good reasons it should!"

To attend this workshop
Click here to register.

Jönköping International Business School, floor 3, B3008

Online communities offer many benefits for businesses of all kinds. The challenge is how to use them. Many businesses are not aware of the potentials that online communities offer. And even if they know about the benefits of online communities, knowing how to exploit them is a completely different story.

The goal of the workshop is to understand:
1) what online communities are,
2) why it might be smart to think of online community management instead of ‘social media marketing’, and
3) how to benefit from online communities.
The workshop will include an interactive part about how the individual participants are using/might use online communities in their business. Here, the goal is to learn from each other and think about opportunities to use online communities in different kinds of business domains.

Target audience:
SME owner-managers, marketing managers and R&D managers

Who is Thomas Cyron?
Thomas is a third year PhD student, at Jönköping International Business School, who is passionate about business development and growth in the digital era. His research focuses on in-depth studies of people who develop their business ideas and unique cases of, for example, the world’s largest miniature model railway exhibition. He has practice experience from various industries: consumer goods, media, e-commerce, and banking consultancy.

Organizer: Transform to AAA