Seminar and workshop: How to engage with the influencer industry

Do you wish to learn more about Influencer Marketing and about the Influencer Industry? Then you shouldn’t miss this Transform to AAA event with the digital anthropologist Dr. Crystal Abidin.

Many young people are now vocationally pursuing celebrity on the internet as commercial, cross-platform, and highly relatable Influencers. Influencers are raking in millions of dollars, working with blue chip companies, establishing their own brands, and even effecting change in legal, economic, and social regulation in various societies. In fact, the communication formats of Influencers are so innovative that ailing legacy media formats are learning to brandjack their vernacular participatory cultures to appeal to young audiences. But how did they get here, and how can businesses meaningfully engage with the Influencer industry?

Drawing on traditional and digital anthropological research on internet celebrity since 2010 across the Asia Pacific and recent projects in Europe and the US, in this talk we will review a brief history of internet celebrities to understand how Influencers have emerged in the last decade. We will explore how attention and money are generated and circulated in the Influencer ecologies, and learn about the highly creative strategies encultured by Influencers to capture viewer attention in the increasingly saturated market.

Lecturer is Dr. Crystal Abidin, digital anthropologist and ethnographer of vernacular internet cultures. She researches young people’s relationships with internet celebrity, self-curation, and vulnerability. Crystal Abidin is listed on Forbes 30 Under 30 Asia (2018) and Pacific Standard 30 Top Thinkers Under 30 (2016).

The seminar will be held in English.

For more info and registration visit Science Parks website.

The event is arranged by Science Park within the project Transform to AAA.