MMTC Research Seminar presented by Brian McCauley and Adele Berndt

MMTC Research Seminar presented by Brian McCauley and Adele Berndt

Brian and Adele will present a seminar entitled “Consumer Engagement in the Modern LANscape”.

Consumer engagement is necessary to develop positive outcomes such as loyalty and satisfaction. Esports, and specifically LANs are particularly interesting to study the development of consumer engagement.

In the seminar, Adele and Brian will answer the question, how do LAN organizers facilitate engagement.