MMTC Research Seminar presented by Mart Ots

MMTC Research Seminar

Mart Ots will present a seminar based on his paper entitled “Picturing markets: Observables and representational practices in the making of an Influencer market”.

Drawing on a social media data set covering a dramatic episode in the formation of the Swedish Influencer market, the paper explores the ‘observables’ being produced – representing alternative visualizations of what the market is, and how it functions. The paper suggests that observables play an important role in the shaping of nascent markets.