Docentföreläsning - Jenny Bäckstrand

Välkommen till Jenny Bäckstrands docentföreläsning den 10 december, kl 13.00-14.00. Pga rådande omständigheter genomförs föreläsningen digitalt via Zoom.
Länk till föreläsningen:  https://ju-se.zoom.us/j/68525304506?pwd=ckpIOFA3c2Q4TEFBVWVQb0xYenZjdz09

Titel:

Operations and Supply Chain Management - Research and Education for Impact

Abstract

The competitiveness of Swedish industries is highly dependent on the customer satisfaction and to deliver the products and services that the customers require. The competitiveness in turn is dependent on the ability to balance the sometimes contradicting goals of shortening the delivery lead time and increasing the possibility of adaptations and customizations. In order to be competitive, this requires efficient and succinct communication with customers in order to capture the customer order specific information. This information has to both be communicated internally at the manufacturer as well as transferred externally to suppliers. In this lecture I will present insights from collaborative research on customization and communication. I will also highlight the importance of collaboration, both between actors in the supply chain and between industry and academia in order to increase competitiveness and to realize impact.