Trial lecture for appointment as associate professor - Jenny Bäckstrand

Welcome to attend Jenny Bäckstrand's trial lecture for appointment as associate professor on December 10th, 1-2 pm. Due to prevailing circumstances you may participate in the lecture via Zoom. Join Zoom Meeting: https://ju-se.zoom.us/j/68525304506?pwd=ckpIOFA3c2Q4TEFBVWVQb0xYenZjdz09

Title of the lecture

Operations and Supply Chain Management - Research and Education for Impact

Abstract

The competitiveness of Swedish industries is highly dependent on the customer satisfaction and to deliver the products and services that the customers require. The competitiveness in turn is dependent on the ability to balance the sometimes contradicting goals of shortening the delivery lead time and increasing the possibility of adaptations and customizations. In order to be competitive, this requires efficient and succinct communication with customers in order to capture the customer order specific information. This information has to both be communicated internally at the manufacturer as well as transferred externally to suppliers. In this lecture I will present insights from collaborative research on customization and communication. I will also highlight the importance of collaboration, both between actors in the supply chain and between industry and academia in order to increase competitiveness and to realize impact.