MMTC Research Seminar presented by Annika Ehlers

Annika will present her early-stage paper “From ethical discussions to investment tips in the media? How field actors frame a moral market during its emergence, growth, and conventionalization”.

The research contributes to the question of how different actors frame a morally influenced product in the public media discourse and how actors and frames chance between the market's emergence, growth, and conventionalization. For the paper she systematically analyzed about 2700 news articles, representing the media coverage of the German market for vegetarian and vegan meat substitute products between 1995 and 2020.

The seminar will be conducted in a hybrid seminar. We are meeting in room B6046 or on zoom